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BUSINESS OF LUXURY
Navigating the Intricacies and Triumphs of the Business of Luxury: Insightful Tales from the Industry's Pinnacle


SKIMS:
HOW SPANDEX BECAME A FORTUNE Let’s be honest: when SKIMS launched, most of us rolled our eyes so hard we nearly sprained a socket. Another celebrity brand? Another Kardashian “this-changes-everything” announcement? Another beige bodysuit promising to solve world peace, cellulite, and the mystery of Kim Kardashian’s rear end. And yet, SKIMS didn’t just survive. It has conquered . It became the shapewear version of a tech unicorn. Kim Kardashian, mammoth cultural reach has rock
3 hours ago2 min read


Ralph Lauren Rides
The House That Taste Built: Ralph Lauren’s Rising Performance Ralph Lauren, America’s reigning monarch of tasteful preppy aspiration just served up a quarter that made Wall Street loosen its collar. The company reported a 14% year-over-year revenue jump (on a constant-currency basis), breezing past expectations like Ralphs favorite thourobred at the Derby. In a luxury landscape where so many “heritage” brands are tripping over their own logos, Ralph Lauren is doing the impro
Nov 82 min read


Luxury In The Dump
Luxury Sales Slide Remember when luxury meant hand-stitched perfection and service so fawning it bordered on performance art? Those days...
Sep 233 min read


Vogue's Next Queen Bee
Chloe Malle Image: @chloemalle The House of Vogue is passing the crown. Finally. After decades of striking fear into designers,...
Sep 12 min read
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