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Collector Hunt
Continuing Down The Rabbit Hole You become a collector when taste, restraint, and a little bad judgment all come together. If you’ve been collecting long enough, you never ask, “what’s hot?” and start asking “what will still make me smile in five years…or maybe ten?” My 2026 watch radar isn’t driven by hype cycles or Instagrammers yelling “grail.” It’s guided by design integrity, history, craftsmanship and that unquantifiable gut feeling that says: this one belongs with me.
5 days ago5 min read


Furlan Marri
The Sabbia Rosa Furlan Marri was founded in Geneva in 2021 by Swiss industrial designer Andrea Furlan and passionate collector Hamad Al Marri . The brand has rapidly ascended from Kickstarter sensation to a respected voice in contemporary watchmaking. From the outset, Furlan Marri positioned itself not merely as another micro-brand, but as a storyteller. The company’s founders fused distinct creative leanings of Furlan’s design acuity and Al Marri’s collector’s sensibilitie
Dec 14, 20252 min read


"Houston...we have more Omega's
New Launch Photo: Omega When Omega first hurled its Speedmaster into space-watch superstardom, it carved its place on the lunar surface…literally. Nearly six decades later, the brand continues revisiting that moment like a blockbuster film franchise. Omega’s latest sequel centers on something cooler: refined ceramics. The result? The brand’s 2025 Omega Speedmaster Dark and Grey Side of the Moon collection , where tradition meets stealth tech and a touch of cosmic pretension.
Dec 7, 20252 min read


Baltic Scalegraph Transat Café L’Or
A Mouthful On Your Wrist Let’s start with the name: Baltic Scalegraph Transat Café L’Or. It sounds like something you order in Saint-Tropez after too much rosé—part espresso, part yacht fuel. But beneath the frothy branding, this 200-piece limited edition from Baltic is a well-thought-out little chronograph that’s equal parts vintage daydream and nautical cosplay. At 39.5mm, the stainless-steel case hits that sweet spot between “retro gentleman racer” and “I actually wear my
Oct 25, 20252 min read


Echoes of Elegance
Ralph Lauren’s Minute Repeater Strikes with Swiss Precision One of Ralph Lauren’s newest chiming showpieces plants an American flag...
Sep 17, 20252 min read


A Tennis Match Broke Out At A Watch Show
Heavy Wrist Flex At The Open Forehand Flex When it comes to watch-spotting, the Oscars and Met Gala may set the tone for red-carpet...
Sep 8, 20252 min read


Zenith Gem-Set Sport / Meteorites Meet Boca Bling
Space Bling Photo:Watchpro Every watch nerd worth his cufflinks knows the El Primero legend. Back in 1969, Zenith dropped the world’s...
Aug 29, 20252 min read


Timex Went To Milan And Came Back Fancy
Timex Giorgio Galli S2Ti For most of its life, Timex has been the horological equivalent of a sensible dad sneaker: practical, sturdy,...
Aug 21, 20252 min read


Watch Week Aspen Because Your Rolex Deserves Mountain Air
The Bremont Terra Nova Aspen has always been where the wealthy go to flex their ski legs, fur coats, and social connections. But now,...
Aug 19, 20252 min read


New Releases
AUGUST WATCH RELEASES We kick things off with a heavy hitter from Parmigiani Fleurier , driven by the PF070 high-beat 5Hz movement. Think...
Aug 15, 20253 min read


The Golden Hour Forged By Time: The Tropical Dial Submariner in Yellow Gold
We all know of the Rolex Submariner, but few timepieces ignite collector passion quite like a Submariner with a “tropical” dial. These...
Aug 4, 20253 min read


If Cinderella Wore a Watch (wouldn't that have been a good idea!)
Louis Vuitton Bijou Secret In the upper echelons of watchmaking, where horology meets haute joaillerie, women’s timepieces have...
Aug 4, 20253 min read


Life Is Short-Buy The Watch
Why the World's Finest Timepieces Are the Only Splurge You'll Never Regret In a world obsessed with fleeting trends and fast tech,...
Aug 3, 20255 min read
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