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The Met Gala

A Clown Show on a Couture Budget Katy Perry Hanging Around The Met Gala is what happens when fashion stuffs itself up an ass and everyone calls it culture. It’s not the Oscars of fashion, it’s Halloween for ideologs who think they matter. Every year, Anna Wintour anoints a theme that sounds like it was lifted from a rejected grad school thesis, and the industry nods along like its gospel. Then the parade begins. Not of style. Not of elegance, but of desperation. Pure, unfilte

May 33 min read

Sneakers Aren't Shoes

<From This To That> There is a particular strain of modern menswear confusion that insists on pairing a tailored suit with a sneaker or as some may call it a shoe, which is usually finished off with a bright, blindingly optimistic white sole. This is not innovation or “elevated casual.” It’s what happens when someone scrolls Instagram for five minutes, sees a venture capitalist in Palo Alto. Let’s be clear: a s

Apr 283 min read

OFFICE DRESS

Covid was 6-years ago. Throw the PJ's away Master Class The great return-to-office experiment, once framed as a reluctant march back to fluorescent lighting and passive-aggressive thermostats, has quietly turned into something far more consequential: a full-blown resurrection of the apparel industry’s will to live. For a few bleak years, fashion executives had to pretend that drawstring pants were a “category” and that selling $98 hoodies to people who hadn’t seen a button

Apr 213 min read

At Levi's: Step on the Gass

Levi Strauss CEO Michelle Gass Levi’s has always sold more than denim. It’s wrapped its thread around mythology, Gold Rush grit, James Dean rebellion, Silicon Valley casual Fridays, and now, the carefully engineered “effortless” cool of a generation that pretends not to care while caring deeply. But mythology, on its own, is no longer enough to sustain a $6-billion public company. Over the last decade, Levi Strauss & Co. has been forced to confront a harder reality: denim is

Apr 124 min read

A Smart Man's Secret

Why Suitsupply Custom Suits Are the Best Value in Menswear Tools of the Trade In the strange economics of modern menswear, a man can spend $5,000 on a designer suit that fits like a borrowed tuxedo or $1,000 on a suit that makes him look like he owns the building. The difference often comes down to one brand: Suitsupply. For the last decade, Suitsupply has quietly become the best value in custom suiting. Take it from one who knows. They aren’t the cheapest and not the most t

Mar 123 min read

Prada Bought Versace

NOW COMES THE HARD PART The Prada Business Model When the Prada Group dropped its 2025 numbers, the headline was respectable: revenue climbed 9 percent to $6.63 billion. Not bad in a luxury market that has recently been wobbling like a fashion editor in stilettos. But the real story buried in the earnings call wasn’t Prada’s numbers. It was Versace, the Italian house Prada quietly bought and now must fix. Because buying Versace is the easy part. Turning it back into a power

Mar 93 min read

Jewelry Gallop

Jewelry designers are jumping in the saddle Hermes Every twelve years the Chinese zodiac hands luxury brands a perfectly gift-wrapped marketing opportunity, so when the Year of the Horse galloped into 2026, jewelry designers jumped in the saddle and grabbed the reins. Horses already live comfortably inside the luxury imagination. They symbolize power, speed, elegance, and wealth, which are keywords to many luxury brands. The top category for this seems to be jewelry, or more

Mar 62 min read

Quiet Value For Men

Boggi. The Style Whisperer The Quiet Value Club: Menswear’s Best-Kept Secrets Luxury menswear has always been a curious business. Walk into the right boutique and you can spend $4,000 on a blazer that looks suspiciously similar to the one hanging two racks over for $900. The difference? Completely unknown. Yet, in recent years, a small but growing group of brands has begun quietly disrupting the traditional luxury formula. They deliver exc

Mar 43 min read

Under the Influence

Do Fashion Influencers Help Sell Goods or Are They Just a Trend? Tastemakers or Cons There was a time that fashion houses relied on editors, buyers, and the occasional aloof socialite to whisper what was “in.” Now? A 24-year-old with a ring light and a discount code can move more product than a glossy September issue ever dreamed of…or can they? The influencer economy is now a multi-billion-dollar ecosystem that has convinced brands that relevance is only a Reel away. A singl

Feb 263 min read

The Pea Coat

THE PEA COAT THE PEA COAT is one of the rare menswear pieces that never has to reintroduce itself. It just shows up, especially whenever the weather turns and a man wants to look pulled together without looking like he tried. Originally built for sailors who needed warmth, mobility, and a collar that could stand up to wind, the modern pea coat keeps the same winning formula: a shorter, structured coat with broad lapels, a double-breasted front, and a silhouette that makes yo

Dec 18, 20252 min read

HAUTE DENIM

Photo: Louis Vuitton Denim has re-entered the room with the confidence of someone who knows everyone is watching. This season, runway collections, boutique edits, and celebrity styling aren’t just flirting with denim; they are building entire narratives around it. And the shift is clear: denim is no longer the casual afterthought. It’s the luxury centerpiece. Let’s start with the silhouettes. The new high-waisted, floor-grazing wide-leg jean has become the quiet status symbol

Dec 7, 20252 min read

Real Men and Velvet

Hermes, Dunhill, Dolce and Ralph Lauren Once reserved for opera boxes, old-world smoking lounges, and your eccentric uncle, velvet has unexpectedly muscled its way back into the menswear spotlight for Winter 2025. And this time, it isn’t the fussy, over-embroidered version of decades past, but it’s sleek, masculine, architectural, and quietly cool. The season’s runways and collections agree: men are stepping into winter wrapped in rich toned velvet. Everyone from Emporio Arma

Nov 18, 20252 min read

The CFDA's 2025

The One and Only The 2025 CFDA Awards were held this week under the giant whale skeleton at the Museum of Natural History in NYC. Just hours before the city adorned a socialist with the title of Mr. Mayor, likely sending 6 th Avenue into a spiral yet to be determined. CFDA board member (and the guy that sunk Brooks Brothers in 2006) Thom Brown, decided to award himself Menswear Designer of the Year. Not too obvious, I guess. This guy has been pulling the fleece over everyone

Nov 4, 20252 min read